46,000-Square-Foot, Four-Level Design Experience Blurs the Lines Between
Residential and Retail, Indoors and Outdoors with Dramatic Interior
Installations Showcasing Collections from RH Interiors, RH Modern and RH
Outdoor, an Interactive Design Atelier and Rooftop Park
CORTE MADERA, Calif.--(BUSINESS WIRE)--Apr. 9, 2018--
RH (NYSE: RH) announced today the opening of RH Portland, The Gallery in
the Historic Alphabet District at 474 NW 23rd Avenue.
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https://www.businesswire.com/news/home/20180409005292/en/
RH Portland, The Gallery in the Historic Alphabet District (Photo: Business Wire)
RH Portland is the latest iteration of the brand’s design galleries, and
marks the ongoing collaboration between RH Chairman & CEO Gary Friedman,
and design architect James Gillam of Backen, Gillam & Kroeger, a firm
recognized as one of Architectural Digest’s Top 100 architecture
and design firms in the world.
Commanding four levels and 46,000 square feet, this immersive new retail
experience features artistic installations of home furnishings in a
gallery setting, including entire floors dedicated to RH Interiors, RH
Modern and RH Outdoor. RH Portland also includes an interactive Design
Atelier, offering professional design services in a studio environment.
“We don’t build retail stores,” commented RH Chairman & CEO Gary
Friedman. “Most retail stores are archaic windowless boxes that lack any
sense of humanity. We are building inspiring spaces that blur the lines
between residential and retail, indoors and outdoors, physical and
digital. Spaces that are more home than store, surrounded by French
doors, and flooded with natural light, with a 40-foot skylight above the
dramatic central staircase that leads you up four floors to a
beautifully landscaped rooftop park.”
Conceptualized as a contemporary, yet classically-inspired structure
that is a reflection of human design, RH Portland features a charcoal
grey Venetian plaster exterior with an expanse of glass-and-steel French
doors that open onto a streetscape of Japanese zelkova trees, winter gem
boxwood, climbing Boston ivy and jasmine pandorea vines. Looking
overhead, guests will admire Juliet balconies, a lush terrace on level
three and the Rooftop Park with mature river birch trees, boxwood
topiaries, and decomposed granite.
Arriving to the gallery’s entrance on NW 23rd Avenue, guests
will pass through a 25-foot-wide threshold of glass and steel and
continue into the gallery’s central hall with soaring 13-foot ceilings
and a cast-stone Tuscan colonnade. Dramatic cased passageways lead to a
classical arrangement of rooms with artistic lifestyle installations
featuring RH Interiors collections from internationally renowned
designers.
Continuing their journey to the upper floors, visitors will ascend a
grand double staircase spanning nearly 40 feet with custom-designed iron
handrails inspired by the work of late 20th-century Venetian
architect, Carlo Scarpa. Natural light emanates from a massive skylight
four floors above, while a spectacular installation of 21 crystal Helix
Chandeliers hanging 58 feet overhead highlights a composition of gilded
antique mirrors cascading down the stairwell to create an endless
reflection and further illuminate the way.
Level two features RH Design Atelier – a 2,700-square-foot studio,
anchored by two, 15-foot custom tables, offering a fully integrated
workspace for clients, designers and architects to reimagine one room or
an entire home, inside and out. Here, guests can work with the highly
experienced RH Interior Design team to create functional and elegant
spaces. A place for collaboration and ideation, the Design Atelier
features access to RH’s vast library of fabrics, leathers, and furniture
and lighting finishes – providing an unprecedented level of design
services.
Additional RH Design Atelier resources include a Ben Soleimani rug
showroom displaying the fourth-generation designer’s hand-knotted and
hand-woven rugs, and other specialized galleries for window treatments,
bed and bath linens and bath hardware.
On the third level, visitors will find a 7,500-square-foot exhibition
space presenting RH Modern, one of the largest curated and
fully-integrated assortments of modern furnishings, lighting and décor
under one brand in the world. Developed in collaboration with a select
group of acclaimed global designers, RH Modern’s design vernacular
represents a fresh and innovative point of view, defined by a minimalist
aesthetic, the finest materials and maximum comfort. Complementing this
immersive experience is a lush garden terrace with striking crystal and
iron chandeliers, and a tracery metal trellis accented with climbing
wisteria.
At the top of the grand stair, guests will arrive at the
6,000-square-foot Rooftop Park, where they will first discover a
pavilion of glass and steel punctuated by a circular stone fountain,
cedar trellises, and a rhythmic progression of oversized Japanese
boxwood globes. With panoramic views of the West Hills, Fremont Bridge
and downtown Portland, this one-of-a-kind destination features river
birch trees set within colossal steel planters accented with blue star
juniper, sculptural evergreen hedging, and glimmering chandeliers that
further enhance intimate vignettes of RH Outdoor collections.
RH Portland, The Gallery in the Historic Alphabet District offers valet
parking, and can be reached at 503.228.6226. Hours of operation are
Monday through Saturday from 10am to 7pm, and Sunday 11am until 6pm.
About RH
RH (Restoration Hardware Holdings, Inc. - NYSE: RH) is a curator of
design, taste and style in the luxury lifestyle market. The Company
offers collections through its retail galleries, source books and online
at RH.com, RHModern.com and Waterworks.com
Forward-Looking Statements
This release contains forward-looking statements within the meaning of
the federal securities laws, including statements regarding statements
regarding the immersive new retail experience offered by RH Portland,
The Gallery in the Historic Alphabet District, the level of design
services offered at the RH Design Atelier, RH Modern presenting one of
the largest curated and fully-integrated assortments of modern
furnishings, lighting and décor under one brand in the world, statements
regarding the Rooftop Park being a one-of-a-kind destination, and
similar statements. You can identify forward-looking statements by the
fact that they do not relate strictly to historical or current facts. We
cannot assure you that future developments affecting us will be those
that we have anticipated. Important risks and uncertainties that could
cause actual results to differ materially from our expectations include,
among others, risks related to the number of new business initiatives we
are undertaking; our ability to introduce new products and merchandise
categories that will be of interest to our customers and to new
customers; as well as those risks and uncertainties disclosed under the
sections entitled “Risk Factors” and “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” in RH’s most
recent Annual Report on Form 10-K filed with the Securities and Exchange
Commission, and similar disclosures in subsequent reports filed with the
SEC, which are available on our investor relations website at
ir.restorationhardware.com and on the SEC website at www.sec.gov.
Any forward-looking statement made by us in this press release speaks
only as of the date on which we make it. We undertake no obligation to
publicly update any forward-looking statement, whether as a result of
new information, future developments or otherwise, except as may be
required by any applicable securities laws.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180409005292/en/
Source: RH
PRESS CONTACT
RH
Alexandra McClure
amcclure@RH.com
or
INVESTOR
RELATIONS CONTACT
RH
Cammeron McLaughlin
cmclaughlin@RH.com
