RH Unveils 40,000 Square Feet of Garden Courtyards and Terraces,
Loggias, Interiors and a Rooftop Park With Heritage Olive Tree Grove,
Decomposed Granite and Stunning Views of the Hollywood Hills
CORTE MADERA, Calif.--(BUSINESS WIRE)--Oct. 24, 2014--
RH (Restoration Hardware Holdings, Inc.—NYSE: RH) announced today the
opening of RH West Hollywood, The Gallery on Melrose Avenue at 8564
Melrose Avenue, in the heart of the Los Angeles Design District.
Commanding nearly 40,000 total interior and exterior square feet, this
revolutionary new retail concept features artistic abstractions and
never-seen-before collections of home furnishings in a gallery setting.
RH West Hollywood, The Gallery on Melrose Avenue (Photo: Business Wire)
“Our vision is to create an environment that blurs the lines between
residential and retail, interiors and exteriors, offline and online, and
celebrates the creative spirit of West Hollywood and the Los Angeles
Design District,” says RH Chairman & CEO, Gary Friedman. “The Gallery on
Melrose Avenue is a study and a reflection of human design in regard to
balance, symmetry and proportion, while respecting the hierarchy and
integration of environment, architecture and humanity to create a
feeling of harmony.”
Mr. Friedman continued, “RH has become a platform for some of the most
creative architects, designers and manufacturers in the world. The
Gallery on Melrose Avenue reflects our commitment to curate and
integrate the very best people, products, ideas and inspiration,
creating a unique and inspiring design experience.”
RH West Hollywood marks Friedman’s continued collaboration with design
architect James Gillam of Backen, Gillam & Kroeger, a firm recognized as
one of Architectural Digest’s Top 100 Architect and Design firms in the
Upon entering the transparent, grand-scale multi-level contemporary
villa filled with natural light and fresh air reflecting Southern
California’s outdoor lifestyle, guests will first encounter the
Gallery’s charcoal grey Venetian plaster exterior and expanse of 12-foot
glass and steel French doors that open onto a streetscape lined with
boxwood topiaries and London planetrees. Looking overhead, guests will
admire lush garden terraces on level two and the Rooftop Park with
nearly 100-year-old heritage olive trees. Centered at the very top is an
exacting 10-foot-tall reproduction of the iconic Hellenistic sculpture,
Winged Victory of Samothrace, the original of which has long been a
highlight at the Louvre. The vintage piece, discovered by Mr. Friedman
and his team at the Paris Flea Market, was purchased specifically for
The Gallery - an iconic Angel, presiding over The City of Angels, they
thought would be an artful juxtaposition.
Guests will enter through striking, 15-foot steel gates inspired by the
work of late 20th-century Venetian architect Carlo Scarpa, and step into
a decomposed granite courtyard flanked by dramatic loggias, complete
with giant banana palms, creeping vines and the sound of trickling
fountains. Walking through a 28-foot threshold of retractable steel and
glass doors, guests will continue into the Gallery’s central hall with
soaring 14-foot ceilings and a Tuscan colonnade of cast stone.
Barrel-vaulted passageways lead to a classical arrangement of rooms with
artistic lifestyle installations featuring collections from renowned
designers and artisans from across the globe.
To access the upper floors, guests will ascend a grand double staircase
reflecting light from a composition of antique mirrors cascading down
from the atrium skylight spanning 40 feet, three floors above. A
stunning installation of 10 brass Starburst Chandeliers by renowned
lighting designer Jonathan Browning, with diameters reaching five feet,
punctuates the stairwell, creating an endless reflection and
illuminating the climb to the floors above.
Arriving on the second floor, guests will experience an installation of
oversized Destroyed leather sectional sofas and dramatic industrial
vintage chandeliers, with views of the Hollywood Hills through the
28-foot retractable glass wall that opens onto an expansive Juliet
balcony. The second floor also features 1,000-square-foot outdoor garden
terraces with tracery metal trellises accented with canvas and climbing
jasmine pandorea vines.
The journey to the top leads to a 10,000-square-foot Rooftop Park.
Symmetrically composed in the spirit of the Jardin des Tuileries in
Paris, this one-of-a-kind destination and public garden space is first
experienced within a vestibule of glass and steel that opens into a
spectacular grove of 18, nearly century-old heritage olive trees
surrounded by decomposed granite and set within colossal steel planters
accented with cascading rosemary.
A bluestone promenade and beautiful central trellis with billowing
canvas serves as a visual axis and leads visitors through the Park.
Here, a 40-foot-long table made of two planks of reclaimed pine flanked
by sofas runs the length of the arbor trellis, culminating with sweeping
views of the Hollywood Hills. A mix of citrus, fragrant jasmine and
French lavender, boxwood hedges and topiaries, giant birdcage trellises,
glimmering chandeliers and trickling fountains further enrich intimate
settings of RH Outdoor collections.
At RH West Hollywood, guests will also discover a Ben Soleimani Rug
Showroom displaying the renowned fourth-generation designer’s exclusive
hand-knotted and hand-woven rugs for RH; an RH Design Studio, where
clients can work with the RH design team, their personal architect or
interior designer, or schedule an in-home consultation; and a Bellocq
Organic Tea Atelier, where guests can enjoy a complimentary cup of one
of the many distinct blends.
RH West Hollywood, The Gallery on Melrose Avenue offers valet parking
and can be reached at 310.652.0323. Hours of operation are Monday
through Saturday from 10am to 7pm, and Sunday 11am until 6pm.
About RH, Restoration Hardware
RH (Restoration Hardware Holdings, Inc.—NYSE: RH) is a curator of
design, taste and style in the luxury lifestyle market. The Company
offers collections through its retail galleries, source books, and
online at RH.com.
This release contains forward-looking statements within the meaning of
the federal securities laws. You can identify forward-looking statements
by the fact that they do not relate strictly to historical or current
facts, including any statements related to our ability to create a
revolutionary new retail concept and unique and inspiring design
experience, visitors’ experience, gallery offerings and hours of
operation. Forward-looking statements are subject to certain risks and
uncertainties that could cause our actual or future results to differ
materially from our expectations. For further information regarding
risks and uncertainties associated with RH business, please refer to the
risk factors section in the Company's SEC filings, including, but not
limited to, its annual report on Form 10-K and its quarterly reports on
Form 10-Q. RH undertakes no obligation to update information contained
herein, including forward-looking statements.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141024005856/en/
Source: Restoration Hardware Holdings, Inc.
Katya Sorokko, 415-945-3598
Cammeron McLaughlin, 415-945-4998