RH Unveils A 70,000-Square-Foot, Six-Story Contemporary Estate
Featuring Two Acres of Gardens and Terraces, Decomposed Granite
Courtyards and Trickling Fountains, a Dramatic 50-Foot Reflecting Pool
and Outdoor Fireplace, Plus a Rooftop Park and Conservatory with
Stunning Views of the Atlanta Skyline
CORTE MADERA, Calif.--(BUSINESS WIRE)--Dec. 1, 2014--
RH (Restoration Hardware Holdings, Inc.—NYSE: RH) announced today the
opening, on November 21, of RH Atlanta, The Gallery at the Estate in
Buckhead at 3030 Peachtree Road NW. Featuring six floors and commanding
nearly 70,000 total interior and exterior square feet, this
revolutionary new retail concept features dramatic interior and exterior
installations of home furnishings in a gallery setting.
RH Atlanta, The Gallery at the Estate in Buckhead. (Photo: Business Wire)
"Our vision is to create a space that blurs the lines between
residential and retail, indoors and outdoors, online and offline, and
celebrates both the creative past and present of Atlanta," says RH
Chairman & CEO Gary Friedman. "The Gallery at The Estate in Buckhead is
a study and reflection of human design in regards to balance, symmetry,
and proportion, while respecting the integration of environment,
architecture, and humanity to create a feeling of harmony."
"Our goal is to transform the traditional retail model from a way to
shop to a way to live," Mr. Friedman continues. "Most shopping centers
and retail malls are archaic windowless boxes, lacking any sense of
humanity." Mr. Friedman concluded, "We don't want to change the face of
retail, but rather give it a soul."
RH Atlanta sits on nearly two acres and marks Friedman’s continued
collaboration with design architect James Gillam of Backen, Gillam &
Kroeger, a firm recognized as one of Architectural Digest’s Top
100 architect and design firms in the world.
Conceptualized as a contemporary version of a Southern estate, visitors
will first encounter the Gallery’s majestic exterior featuring an
expanse of windows with over 100 pairs of French doors and a 36-foot
tall Entry Oculus with dramatic 17-foot gates set against a backdrop of
charcoal grey Venetian plaster. The magnificent grounds – featuring
indigenous mature Hightower Willow Oaks framing the east façade, Alta
Southern Magnolia trees rising out of a continuous boxwood hedge to the
north and south, and Dwarf Yaupon Holly – provide an expansive green
composition year-round. Looking overhead, guests will see a progression
of garden terraces featuring tracery metal trellises accented with
climbing star jasmine, which culminate with the Rooftop Park &
Conservatory. As night falls the building’s architectural details and
gardens illuminate in a warm dramatic glow.
Visitors approaching the main Peachtree Road entrance will pass through
the striking gates into the grand entry rotunda with an antique French
cast iron fountain discovered by Mr. Friedman and his team of Curators
on a recent trip to Paris. Awash in natural light emanating from the
open air oculus three stories overhead, this space will be punctuated by
an elliptical dome and lit by a spectacular, 8-foot Foucault’s Orb
Crystal Chandelier at night. Guests will then arrive at a two-story,
arched glass wall before entering the central hall with an interior
atrium rising through the space. All of this will be experienced along a
single visual axis, enabling an unobstructed view through the entire
main floor to the outdoor Estate Gardens and reflecting pool. At the
periphery, Palladian-inspired barrel-vaulted passageways will lead to a
classical arrangement of rooms with outdoor courtyards, featuring
collections from renowned designers and artisans across the globe.
Arriving via the estate’s rear entrance off Buckhead Avenue, guests will
first experience the impressive Estate Gardens and motor court with
valet parking. Atop a canvas of decomposed granite, symmetrical rows of
towering Bosque Elm trees – each set within an organic planter of
clipped boxwood – flank both the drive and the 50-foot-long infinity
reflecting pool. Intimate, open-air pavilions lush with fig ivy,
billowing shade canopies, glimmering chandeliers, trickling fountains
and a monumental fireplace will showcase the most comprehensive and
dramatic display of RH Outdoor furnishings to date.
Continuing their journey indoors through each level of the Gallery,
visitors will ascend a six-story, grand double staircase spanning 36
feet, with custom-designed iron handrails inspired by the late 20th-century
Venetian architect, Carlo Scarpa. A spectacular installation of 36
beaded crystal chandeliers hanging nearly 100 feet overhead plays off
mirrored walls and windows to create an endless reflection, illuminating
the climb to the floors above.
The first three floors feature the largest expression to date of RH
Interiors’ curated collections of Living, Dining, Bedroom and Bathroom
Furniture, Lighting, Furnishings and Accessories. The brand’s first
physical representation of RH Small Spaces and an RH Baby & Child
gallery occupy the entire fourth and fifth floors at nearly 8,000 square
feet each. Here, visitors will discover sophisticated children’s
furnishings that blend seamlessly with the rest of the home and petite
versions of the brand’s iconic sofas, sectionals and chairs in a
progression of intimate, light-filled rooms.
At the top of the grand stair, guests will arrive at the Conservatory
and Rooftop Park. This expansive space will first be experienced within
a structure of glass and steel with 20-foot ceilings at its apex. Here,
they will discover a one-of-a-kind destination with wraparound terraces
featuring sculpted evergreen trees and topiaries, exotic succulents and
panoramic views of Buckhead and downtown Atlanta’s skyline.
At RH Atlanta, guests will also find a Ben Soleimani Rug Showroom
displaying the fourth-generation designer’s exclusive hand-knotted and
hand-woven rugs and an RH Design Studio, where they can work with the RH
design team, their personal architect or interior designer, or schedule
an in-home consultation.
RH Atlanta, The Gallery at the Estate in Buckhead will offer
complimentary valet parking, and can be reached at 770.804.9040. Hours
of operation are Monday through Saturday from 10am to 7pm, and Sunday
12pm until 6pm.
About RH, Restoration Hardware
RH (Restoration Hardware Holdings, Inc.—NYSE: RH) is a curator of
design, taste and style in the luxury lifestyle market. The Company
offers collections through its retail galleries, source books, and
online at RH.com.
This release contains forward-looking statements within the meaning of
the federal securities laws. You can identify forward-looking statements
by the fact that they do not relate strictly to historical or current
facts, including any statements related to our goal to transform the
traditional retail model, visitors’ experience and gallery offerings.
Forward-looking statements are subject to certain risks and
uncertainties that could cause our actual or future results to differ
materially from our expectations. For further information regarding
risks and uncertainties associated with RH business, please refer to the
risk factors section in the Company's SEC filings, including, but not
limited to, its annual report on Form 10-K and its quarterly reports on
Form 10-Q. RH undertakes no obligation to update information contained
herein, including forward-looking statements.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20141201005228/en/
Source: Restoration Hardware
Restoration Hardware Holdings, Inc.
Katya Sorokko, 415-945-3598
Cammeron McLaughlin, 415-945-4998